THE MAGIC BEHIND OUR LOGO
The art behind the design of a logo is to keep it simple, but at the same time it must be distinctive. As deceptively simple as it sounds, practice shows that it is difficult to create a successfull design. The advantage of a qualified brand is that people recognize it, and that you can build a trust with it. It´s also an upgrade for your image. How do we recognize a reliable brand; - Its simplicity & originality- A proper identification (the logo does not need to explain itself)- A timeless design- A creative typography & color choice- The authenticity In many companies the logo is not created by the company itself but by a third party However, this is not the case at Laserforum. We completely designed our own logo and incroporated all the aspects that we care about. What we found most important during the process is that one could find our creativity in our brand. As a result, you can see a lot of ' visual metaphors ' in our logo. Were you able to find them all? .... Probably not, therefore we are using the following illustrations to share our philosophy with you.